Photographers and Branding
Lately, there have been many articles on branding / re-branding for photographers. I too have fallen victim lately to making sure that I will enter 2010 and the future with a revised approach to my current identity.
Having the ability to take a peek into industry knowledge on this subject is very helpful in not only controlling the choices I will make soon but to remind myself to stay focused on my photography!
Leila Courey, Art Buyer at Leo Burnett put in very simple terms:
I don’t mind if photographers want to bling out their promos for extra attention as long as the quality of the work goes along with it. What I don’t dig, is photographers spending what looks like a ton of money on business cards, expensive promos or portfolios meanwhile they really need to spend more time crafting their work.
When an artist is more established, or has been off the radar for a while, I can understand wanting to brand/re brand themselves to let it be known that they’re still available for assignment but even still, this won’t sway me. It’s all about the work.
Other sources I follow provide similar approaches and can be found at A Photo Editor , Heather Morton Art Buyer and even on some photographer blogs such as Chase Jarvis.
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